We’ve all been there: Standing in Sephora trying to get help finding the new product you’ve been dying to try, or you want to share your new favorite find with your friend. The only problem? You’re actually clueless on how to correctly say the makeup, hair, or skincare brand’s name.
There’s no shortage or tongue twisters, recognizable names that tend to elicit pronunciation matches, or those that are just downright phonetically confusing. That's why we’ve done the research for you by figuring out the phonetics and finding out exactly how to say some of the most common mispronounced brand names. Consider this class Beauty Brand Names 101 and our pronunciation list your textbook.
From Aesop to Yves Saint Laurent, click ahead for our alphabetically sorted guide to correctly pronouncing the most commonly mispronounced beauty brand names.
Aesop
Pronunciation: ee-sop
Avène
Pronunciation: uh-ven
Boscia
Pronunciation: BO-sha
Byredo
Pronunciation: bye-ray-doh
Caudalie
Pronunciation: KO-deh-lee
Chanel
Pronunciation: shun-NELL
Chantecaille
Pronunciation: shan-tuh-KIGH
Christian Louboutin
Pronunciation: chris-tian loo-bootan
Ciaté
Pronunciation: see-AH-tay
Clé de Peau Beauté
Pronunciation: clay de poe BOW-tay
Clinique
Pronunciation: clin-NEEK
Davines
Pronunciation: DA-vi-ness
Diptyque
Pronunciation: dip-teek
E.L.F.
Pronunciation: elf
Fekkai
Pronunciation: fehk-eye
Givenchy
Pronunciation: zhee-von-SHE
Glossier
Pronunciation: gloss-ee-AY
Guerlain
Pronunciation: gair-LAHN
IT Cosmetics
Pronunciation: it cosmetics
Kérastase
Pronunciation: care-AH-stahss
Kevyn Aucoin
Pronunciation: KEV-in au-QUAN
Kiehl's
Pronunciation: keels
Koh Gen Doh
Pronunciation: KOH gen DOH
Lancôme
Pronunciation: lohn-cohm
La Mer
Pronunciation: la mare
LORAC
Pronunciation: lah-ROCK
NYX
Pronunciation: nix
Oribe
Pronunciation: or-bay
Ouai
Pronunciation: way
Shiseido
Pronunciation: shih-SAY-doe
Shu Uemura
Pronunciation: SHOE oo-eh-MOO-rah
Sisley
Pronunciation: sis-lay
SK-II
Pronunciation: s-k too
St. Tropez
Pronunciation: san trop-AY
Tatcha
Pronunciation: taht-CHA
Yves Saint Laurent
Pronunciation: eve sanh LA-rahn
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